Women entrepreneurs have become the quickest growing segment of the small business community. Due to long-held customs and institutions, there are serious barriers that businesswomen face and which their male counterparts do not need to.
Putting aside social expectation:
When women entrepreneurs have to negotiate chiefly with male owners and managers, it can sometimes be intimidating. A business owner, they constantly interact with many people at all times to create business marketing. Some women have to adopt a very typical masculine approach that can include things like being competitive, aggressive or too difficult.
Emotional involvement in business marketing:
Usually, women are more emotional than men. That can at times it can be a barrier to managing a business. For women, business is not just a matter of return on investment, it is an emotional investment. This usually can prevent women from taking difficult decisions. Women entrepreneurs usually believe that building relationships will naturally lead to sales, which is true at times. However, it is important to set aside emotion and focus on the financial advice they receive.
Lack of support:
In the current economy are not as many women as men in managerial positions, which mean that there are fewer women who could become a role model for others. Even though the number of women who act as managers and entrepreneurs is rising, it is difficult for women to find a peer group from whom they could seek advice regarding small business ideas.
Difficult to maintain work-life balance:
Work-life balance is a popular topic between entrepreneurs and companies. New mothers have to manage their family and business at the same time, something which at very least, is difficult and stressful. Women entrepreneurs shoulder dual responsibilities with their family and their business, and finding time to balance these two is not an easy task for everyone.
Fear of failure:
Fear of failure is a serious problem for women starting the new business economy. Women must strive to ignore this inner voice that discourages them from acting.